GTM as a Service

Build a Revenue System That Scales Like Software

Softbay helps modern organizations design and run a connected go-to-market ecosystem that links data, CRM, ERP, and marketing automation into one intelligent engine. We don’t just manage campaigns — we engineer predictable growth systems that operate with precision, powered by AI and guided by measurable outcomes.

Talk to a GTM Architect

Our Approach

We treat Go-to-Market (GTM) as an engineering problem — not just a marketing function. Our framework is built around three stages that define, automate, and scale your revenue operations.

Blueprint

We begin with a diagnostic assessment — identifying ICPs, buyer journeys, and growth gaps. Then we map your data and tech stack to create an actionable GTM architecture.

Build

We connect your ERP, CRM, MAP, and analytics layers, setting up automation, routing, and AI enablement. The result is a GTM engine that moves leads from intent to opportunity without friction.

Run

We operate and optimize your system through sprint-based RevOps. With SLAs, scorecards, and AI-driven orchestration, every channel and handoff is monitored, measured, and improved continuously.

Our Capabilities

Data Engineering for GTM

Unified customer profiles and enrichment pipelines
Identity resolution and reverse ETL workflows
Warehouse models (BigQuery, Snowflake, dbt)
BI dashboards (Looker, Power BI, Tableau)

RevOps-as-a-Service

Fractional Head of RevOps with sprint-based delivery
Weekly performance reviews and QBRs
Continuous optimization through data and AI

Sales Operations

CRM optimization (Salesforce, HubSpot, Odoo)
Pipeline visibility and stuck-stage detection
SLA tracking and territory alignment
Forecast accuracy dashboards

AI-Powered Automation

Predictive lead scoring and smart routing
Personalized outreach powered by LLMs
Workflow automation (Make, Zapier, Tray)
AI quality monitoring and anomaly detection

Marketing Operations

MAP setup and refactors
Lifecycle automation and orchestration
Multi-touch attribution and deliverability hardening
Data enrichment and deduplication

Pain to Performance

Challenge	Solution	Measured Impact
Leads drop between marketing and sales	Intelligent lifecycle automation	Routing latency under 5 minutes
Lack of reliable attribution	Unified data models and UTM governance	90%+ revenue traceability
Deliverability and domain issues	Domain reputation management and warm-up plan	2% bounce rate
Unreliable forecasts	Stage compliance and pipeline coverage models	±10% forecast accuracy
Data silos across platforms	Golden record management and data governance	98% clean CRM lifecycle

Our GTM Pods: Run Like DevOps

Pod Type	Objective	Roles Included
GTM Build Pod	Stand up your GTM infrastructure in <45 days	GTM Architect · RevOps Engineer · Growth Hacker
Pipeline Acceleration Pod	Run outbound + paid acquisition motions	SDR Automation Lead · Copy/AI Ops · Ad Strategist
Revenue Office Pod (Fractional CRO)	Own pipeline health, forecasting & ROI	CRO · Data Engineer · Automation Director

Why Choose Softbay

Integrated by Design

Our team bridges ERP, CRM, and MAP systems to ensure your GTM stack operates as a single ecosystem.

AI Embedded in Every Layer

AI isn’t an add-on — it’s wired into how we run orchestration, forecasting, and decision-making.

Outcome-Driven Execution

We define SLAs for every function — from routing latency to attribution accuracy — so your GTM results are always measurable.

Flexible Engagement Models

Choose between blueprint consulting, sprint-based build, or ongoing RevOps operations depending on your internal team’s maturity.

Our Success Story

Check out our claims through real numbers.

Client Satisfaction

Successful Deployments

Downtime Reduction

Scalability Achievements

Industries We Serve

B2B SaaS

Scaling ARR through unified revenue architecture

Fintech

Improving forecasting accuracy and lifecycle visibility

Industrial & Manufacturing Tech

Integrating ERP-to-CRM-to-MAP for faster quote-to-cash

IT & Consulting Firms

Automating GTM operations and demand generation

Case Studies

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14th August 2023

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